Making people better at life through endurance

I work for an incredible endurance company called InnerFight Endurance, we are based in Dubai but coach people worldwide. We are a group of endurance coaches who have a huge range of experience and expertise.

Mission

To make people better at life through endurance goes far beyond the physical. As a collective, we aim to make you better throughout your whole life. Using endurance training, community and tutorship, we help you create a better ecosystem for you as an athlete and a person.

The Pillars

We behave and believe in the following pillars and expect that of our athletes.

Hard Work: Hard work on every level gets results. Increased performance cannot be faked. Hard work is the key to unlocking everything in life.
Honesty: Honesty is the fastest route to high and sustained performance.
Simplicity: The ability to do normal things abnormally well.
Smash life: The attitude to get the most out of the life we are given and helping others do the same.
Fun: Life is about having fun and creating enjoyment. Human performance sky rockets when fun is involved.
Mental toughness: A strong mind delivers strong performance in every area of life.

“Show No Weakness”